Download e-book for kindle: Die Softwareindustrie: Ökonomische Prinzipien, Strategien, by Peter Buxmann,Heiner Diefenbach,Thomas Hess

By Peter Buxmann,Heiner Diefenbach,Thomas Hess

Ob Office-Anwendung, Open-Source-Produkt oder Online-Spiel: Im Hinblick auf ihre ökonomischen Eigenschaften unterscheidet sich software program grundsätzlich von Industriegütern und Dienstleistungen. Ausgehend von den ökonomischen Prinzipien der Softwareindustrie behandelt das Buch Strategien und Geschäftsmodelle für software program- und Serviceanbieter. Neben Kooperations-, Vertriebs-, Preis- und Industrialisierungsstrategien werden tendencies wie serviceorientierte Architekturen, Offshoring und Open resource betrachtet. Die Neuauflage wurde vollständig überarbeitet.

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Die Softwareindustrie: Ökonomische Prinzipien, Strategien, Perspektiven (German Edition) by Peter Buxmann,Heiner Diefenbach,Thomas Hess


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